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Lead On, The University of Oklahoma's Campaign for the Future

Once in a generation, a university reaches a pivotal point when aspiration, purpose and opportunity converge. When a tradition of excellence, exceptional people and vision fuse to create an extraordinary chance to shape the future. For the University of Oklahoma and the OU Family that time is now. This is our moment to Lead On.

Our goal is to raise $2 billion to create the OU of the future. This campaign is about seizing unparalleled opportunity to build on the fundamental tradition of OU – constantly striving to reach new heights of success. It is about recognizing the possibilities and doing all we can to seize them. In this way, Lead On will be a living testament to the transformative legacy we have inherited from the generations of leaders and dreamers who have shaped the University of Oklahoma.

Message from the President

The Case for the Campaign


Campaign Pillars

Academic Excellence for All

Students are the center of everything we do at OU. Scholarship and fellowship resources and support for programming that assists in retention and student development are a fundamental part of the transformation the campaign will achieve.

A Place for Learning and Belonging

Although we come from different places and backgrounds, we are one university, connected by the traditions we hold dear and inspired by the shared values that let us dream and achieve together as the OU Family.

Real-World Impact

OU is positioning itself among the top public research universities in the nation while generating transformational discoveries and creative activity, driving forward the answers to some of the most important questions and challenges of our time.

Lead On Stories of Impact


University of Oklahoma Launches Historic $2 Billion Fundraising Campaign

“Lead On: The University of Oklahoma’s Campaign for the Future” supports OU’s core traditions of providing an unparalleled, affordable education; generating real-world impact through pathbreaking research and innovation; delivering world-class health care across the state; and creating a welcoming place for learning and belonging.

View the full collection of stories


University of Oklahoma Sets New Annual Fundraising Record

The University of Oklahoma has achieved a monumental milestone, shattering its previous fundraising record with a remarkable $334 million in gifts during the fiscal year ending June 30. This total surpasses OU’s previous record of $317 million set in 2022, marking another significant achievement in the fourth year of Lead On: The University of Oklahoma’s Campaign for the Future.

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Lead On: The University of Oklahoma’s Campaign for the Future Surpasses $1 Billion Milestone

The campaign has garnered widespread support, demonstrating the OU community's unwavering commitment to advancing the university's mission.

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The Case for the Campaign

Quotes Section

During my time at OU, I benefited from scholarships made possible by donations. I want to pass that benefit on to other Sooners. As it says in Luke 6:38 "Give, and it shall be given unto you; a good measure, pressed down, and shaken together, and running over, shall men give into your bosom. For with the same measure that ye mete withal it shall be measured to you again."
- Strethen T., Class of '07

University of Oklahoma Foundation

Address: 100 W. Timberdell Road, Norman, OK 73019
Email: donorhelp@oufoundation.org | Phone Number: (405) 321-1174